Posada El Encuentro is a boutique hotel in Mendoza's wine country, offering a tranquil escape with personalized service. This family-owned property features rustic interiors and a serene atmosphere, providing an authentic Argentinian experience. With 10 rooms and suites, it caters to couples, wine enthusiasts, and travelers seeking a peaceful retreat amidst picturesque vineyards.

The hotel's online presence failed to reflect its high-quality experiences and accommodations. Unprofessional social media content led to low engagement and reach in a competitive location.

Our goal was to transform their brand image with high-quality media assets and elevate their brand image and social media engagement.

To set a strong brand image and social media foundation, we executed a social media strategy where we:

• Fully revamped their media asset library through a 5-day content creation plan, capturing all accommodations, amenities, wine products, and guest spaces

• Developed a detailed content calendar aligning with holiday and seasonal events for a consistent online presence

• Launched localized targeted ad campaigns, targeting wine enthusiasts and couples in key markets, emphasizing the hotel's unique features and experiences

• Provided monthly analytics reports and insights to track performance and optimize strategies in real-time

• Equipped hotel management with sustainable growth practices for continued success

Across 6 months:

• 1377 new followers

• 410K accounts reached

• 31% increase in engagement

• Hotel awarded TripAdvisor's 2024 "Traveler's Choice", with the social media/website revamp credited to this achievement